September 11, YouTube announced the launch of its very own iOS app, just on the verge of release of iPhone 5. The app is free and downloadable from the app store. Take a look at it here. Currently the YouTube app that iPhone has, is the one that was natively designed by Apple.
YouTube will no longer be present in the menu of iOS 6. In August, it was observed that the final beta version of iOS 6 didn’t have the native YouTube app. Apple responded with a statement saying, “Our licensing to include the YouTube app in iOS has ended. Customers can use YouTube in Safari browser and Google is working on a new YouTube app to be in the App Store”.
YouTube was heard stating, “We are working with Apple to ensure we have the best possible YouTube experience for iOS users.” Today on the eve of the release of iPhone 5, Google is finally launching the new app for iOS 6.
Google and video producers will also have an opportunity to earn revenue from the YouTube app since advertisements are allowed with clips. That’s something Apple didn’t allow on the pre-installed app for YouTube. This ban on the advertisement prevented many popular music videos from featuring on the iOS because some copyright owners do not allow the contents to be shown if there is no way for them to be paid.
Amputating the advertising limitations will mean, that iOS users can watch YouTube videos that are already available on smartphones and tabs running on other Operating Systems. Now that is what we call ‘level playing field’. Francois Varela, the global director of platform partnerships, YouTube said, “We are offering a better user experience to iPhone users”. Apple didn’t have a say on that claim.
The YouTube app is tailored for iPhone, though it will work on iPad as well. The YouTube app will be chiseled later specifically for iPad and will be released in the next few months. At present the app is compatible with iPod touch (3rd and 4th generation), iPhone (3GS, 4, 4S) and iPad, but most importantly requires iOS 4.3 or later.