Tracking your Email campaign using Google Analytics! | SocialExcerpts

Tracking your Email campaign using Google Analytics! Oct 26

Launching an online campaign is a just so easy these days and tracking results is equally easy with Google Analytics at your disposal. Now, if you ask the why tracking result is so important, then you could be in some serious trouble.

This tutorial will guide you to keep a track of your email campaign.

The “How To”

1. Open the Google Analytics URL Builder.
2. Fill out the form
3. If you want the URL shortened, click on goo.gl.
4. Paste the link here and click on “Shorten URL”.
5. The next step is to isolate the traffic from this campaign on Google Analytics. We go to the Advanced Segment for that.
6. Click on “New Custom Segment” using the name of the campaign you chose in Step 2.
7. Save the segment. Next time you visit the Advanced Segment you will see the new segment you created. This will allow you to see only the traffic from the campaign you want to track.

Best Practices:

1.       Tag Relevance:

If your Google Analytics account is linked to an active Google AdWords account and you have auto-tagging enabled, you don’t need to tag your AdWords URLs. Google Analytics automatically tracks all of your AdWords campaigns. However, you still need to tag all of your non-AdWords paid keyword links, as well as your banners and other ads, and the links inside your promotional e-mail messages.

There are certain links that you don’t need to tag, and many times are not able to tag. You should not attempt to tag organic (unpaid) keyword links from search engines, and it isn’t necessary to tag links that come from referral sites, such as portals and affiliate sites. Google Analytics automatically detects the name of the search engine and the keyword from organic (unpaid) keyword referrals, and you see metrics for these referrals in your reports, typically under Organic listings. Google Analytics also detects referrals from other websites and displays them in your reports, whether or not you have tagged them. And again, you don’t need to tag your AdWords URLs if your Analytics and AdWords accounts are linked.

2.     Make use of the URL Builder:

Campaign links consist of a URL address followed by a question mark and your campaign variables. However, you don’t need to worry about link syntax if you use the URL Builder to generate your URLs. You can then copy and paste the links in your ad. If you’re wondering which fields to fill in, you’re ready for Step 3.

3.     Use Campaign variables that you need:

Google Analytics’ link-tagging capabilities allow you to uniquely identify virtually any campaign. The URL Builder has six fields, but you generally need to use only Source, Medium, Name, and Term (for paid keywords). The table below shows how you might tag the three most common kinds of online campaigns: banner ads, email campaigns, and paid keywords.

Let us know if you have any questions and have a wonderful day.

*Image copyright belongs to respective copyright owner*