This is a Guest Post by Nikki Peters.
About Nikki Peters
Nikki Peters is the Community Support Manager at MarketMeSuite. MarketMeSuite builds client relationships & targeted leads. She is also a famous blogger and columnist.
Follow Nikki on Twitter: @Nikki__Peters
2012 will be a an exciting year for social media. It is becoming ever more popular for individuals and businesses alike to be seen on all the latest social media websites. Whether we like it or not, social media seems to be swimming in ‘social media marketing Buzzwords’ and it’s only going to get more intense in 2012! Once you understand what these buzz words mean, you can learn how to implement them into your online business work ethic. This article examines the 2012 Buzzwords and looks at why MarketMeSuite is one app you should consider using to help you manage all of your accounts in one place and how to get the best out of its unique take on social media.
This is one pretty self explanatory. Engaging with your customers is a must for any business and social media makes it all the easier and time saving. Engaging with customers can be for any reason. They may have a question about your product, they may have a support issue where they need your help regarding your product. It may just be that they want a quick chat to know the company is listening to them. Staying on top of all engagement is so vital. Ignoring customers hurts a business, so be sure to keep enaged.
Using MarketMeSuite is a great way of staying on top of all your social media conversations. Whether you want to see your Twitter @mentions, people talking about you but not to you, DM’s, Facebook notifications or linkedIn treads, etc, then MarketMeSuite is the tool for you. Just set up a Smart Inbox to filter for any of the feeds you may want or need! You can see all manners of customer and public engagement, manage them and respond. Not only do these inboxes help you stay on top of your customer interaction, they also allow you to assign particular issues or topics to the employee who is best equipped to answer them! Have someone asking technical questions and want tech support to read it? Assign it a colored flag and there you go! You can always be sure to know your audience is getting the attention they need and via the people who are best able to give it.
Digital/ Social Curation and Leads
This is actually two phrases but they go hand in hand. You may have heard of them but never really understood the relevance. Essentially, it is the ability to manage, archive and maintain a collection of online content. This is something you can do with your social media outlets. In fact, it’s something you need to be doing with your social media. For example, when searching Twitter for mentions or reference’s to your business you may find a tweet that read, “Was thinking of checking out *Name of Company*” or “I’ve heard *Company* is a good altnerative to so and so”. These are tweets you need to enage with to gain customers and show you are enaged and listening.
Using MarketMeSuite, you can locate a tweet or Facebook or LinkedIn update and archive it as a “Lead” whether it be in Facebook, Twitter or LinkedIn. That way you can see how many “Leads” you have and know to reply to them. Taking the time to work on your leads and engage with the people behind them means you can convert the public into customers!
Beyond simply “collection,” MarketmeSuite will allow you to curate by location, network, team member. This is powerful. It becomes lead curation. And that’s what it’s all about. Cutting through the clutter, organizing your marketing, engaging in the most relevant places and analyzing what you’re doing right, what parts of the world you’re hot in, and the places your not.
Social Local Mobile. In layman’s terms, this just means “Geo-Targeting by location”. It’s all very well and good being a chiropractor in London searching Twitter for a tweet that reads “My back hurts” but finding that the person is in Australia is no good to you what so ever because you can’t get them to be a customer.
By geo targeting your searches with MarketMeSuite, you are always targeting the location which best suits your business. After all, if you engage with someone just a few blocks away from you, they will be so much more likely to sit up and listen than someone in another country!
Key Take Away
There you have have it, some of the key buzzwords of 2012 explained. There is no need to fear them as they are nice and easy to understand! Particularly when you have an app like MarketMeSuite which helps you act on them with simplicity and ease! Now is a great time to really get to grips with social media, the lingo and the tools available to help you.