After months of waiting, Pinterest finally launched its analytics for businesses. The San Francisco based social media company announced the release of their own analytics in the month of June. But they kept on testing the beta version with a selected group of businesses like it’s doing currently with Promoted Pins. However, the wait is over and Pinterest Analytics is available for free to all businesses pages.
In a telephonic interview with Marketing Land, the Product Manager of Pinterest, Jason Costa told, “We have hundreds of thousands of businesses everyday on Pinterest who are trying to reach more people and connect both with their existing user base and to new potential customers.” He continued, “We are releasing this analytics product in the spirit of helping them get a closer understanding of how their publishing strategy is going on Pinterest, who is their audience and what does that audience profile look like.”
The analytics is divided into three segments:
The first section is about your Pinterest profile. It summarizes your average impressions and viewers per day. It also shows how many clicks and repins your boards have got so far. There is an All Time button, which shows you the best pins that your profile has ever created.
The second section is all about your audience. It shows the age, gender, location and languages of your viewers. It also shows the topics of interests that your audience follows on the space.
The third section talks about your domain activities. It graphically shows the performance data on your pins, which point back to a website. It also shows the details of the devices with which the content is viewed. It demonstrates the performance of the Pin It button on your website, including the click history and referral traffic. It also contains an All Time button to see the most popular domain.