With 200 million active users and 500 million tweets generated every day, Twitter is one of the few names in the sphere of social media that have become immensely popular in the last few years. And now that Twitter introduced Lead Generation Cards for businesses, industry thought leaders perceive this advancement as a game-changer for the micro-blogging site.
Lead generation deals with finding unique ways to attract the potential customers for a business. Wondering what is lead generation cards and how do they help you to achieve your business goals? Well, if you use Promoted Tweets for your business on Twitter, lead generation cards can add some extra points to your Twitter campaigns.
Twitter lead generation cards are designed for businesses to increase conversion rates by offering in-app form-fills from their followers. Let’s take a look at how to use them effectively:
Set up the lead tracking system: First of all, you need to set up the endpoint integration for the tracking system. This allows you to sync the leads with the CRM system, you are employing. In other words, it will filter all the lead details from the card and deposit in your CRM system. You can contact the technical team of your CRM provider to configure the endpoint. Once this is done, you can have the details of all leads in your database.
Create and design the lead generation card: Sign up for Twitter Ads and click on Cards at the navigation bar. You will find a button to create lead generation card here. Click on it. You will land up to the card editor, where you need to provide a call-to-action, a short description of ad, and an eye-catching image.
When it comes to designing the lead generation card, the image is all that draws most of the attention. Choose an image that defines and expresses your message in the best possible way. It should match the interest of the audience and prove relevant to their needs. The idea is, the image should depict your offer in a crystal clear way, so the viewers won’t have a hard time understanding it.
Configure the advanced settings: Once you are done with the design, make sure all functionalities are in place too. Here is the checklist:
- Rename the form fields: In order to sync CRM and the lead information, you need to rename the form fields.
- Include landing page’s URL: This is the URL that your leads will be directed to. It should be the endpoint that you should set up with your CRM.
- Define a backup link: Imagine a user clicks through a non-performing network. In this case, the lead will be lost. A better idea is to include a backup link.