How to Do SEO with Images | socialexcerpts.com
Images are the least-utilized tool, when it comes to search engine optimization. We do take care of our site metatags, content optimization, keyword distribution, but when it comes to image optimization, we upload them on to the site and forget. Well, many of us do it. Either they don’t know the power of images in SEO or they don’t know how to do it. Here is a complete guide on image SEO, in case you fall into the second category. And if you belong to the first group, there is a news for you. Almost 40% of your audience search with images on the web. Moreover, unlike before images appear on the first page of the main web search, so you don’t need to go to the ‘Image’ bar of your browser.
So, let’s start:
ALT tags: When we see an image, we can understand what it’s all about, unlike Google bots. So, you need to make them understand the content of images with ALT tags.
So, if you post an image of Taj Mahal, your ATL tag would be:
File name: Name the image file with a proper one. It should be descriptive to the image and it should include the keyword that you want to rank the image for. But don’t do keyword spamming.
File description: Unlike the ALT tags, we can add a long description of the image in this part. For example, for Taj Mahal, we can write about the history, architectural details etc. in the description. We can also include links that would describe the image in details.
File size: Page loading time plays an important role in bounce rate. When it comes to file size, the bigger the better. But at the same time, you would eye for minimum store space. You can do it with software like Skitch.
Anchor text: Another way to increase your image search is to add links to them. These are called anchor text in SEO. The richer the link, the higher the rank.
Rich snippet: Rich snippets are image files that appear on Google search when someone types something related to your brand or website or blog. It increases your click-through rates.
So, next time, when you will upload an image on to your website or blog, keep these points in mind.