Dealing with Misconceptions about Social Media |

Dealing with Misconceptions about Social Media |

We just celebrated 5th social media day on June 30, 2014. Truly, social media has changed our lives, not only for individuals, but also for businesses!

Social media marketing has become an essential part of every business. No matter what your industry is or who your customers are, you know it for a fact that social media can make a difference. But how many of you actually know how social media actually works? Let’s find out.

What is the main purpose of social media? Is it creating brand awareness or generating sales? If you ask any business owner, he or she would vote for the latter. And if you ask a social media professional, his answer would be different. However, they might really be aware of how social media works and what it takes to succeed in the jungle.

If you are a social media professional, this must be the hardest thing you face in your job. People come to you to widen their sales funnel and they want you to do it within a month or two. Right? The worse happens when after a series of counseling, they stick to their demands.

Many company owners are willing to pay even double the money, just to make sure their work is done properly and better than their competitors. The problem can be defined in one sentence. They don’t know how social media works.

On the other hand, many companies are there, who want you to do their entire social media marketing at half the price you quote. Reason? They think social media marketing is free. This is another story, you might face regularly at work. How do you convince them that social media marketing needs lots of creativity and hard work?

Many business owners feel social media marketing is very easy and anyone can do it. The only reason they are asking a professional agency to handle their account is, they don’t have that much time. How do you react to such comments?

We are inviting your comments on the issues you face everyday while dealing with your social media projects. Is it listed above or something new? Share with us. Let’s create social media awareness together.

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