Are you a professional blogger? Are you using Pinterest?
Most bloggers do have a Pinterest account but they don’t pin their content regularly. But the fact remains, Pinterest can bring huge traffic to a blog. And thanks to the latest development, namely Article Pins, a wide gate has opened for bloggers.
Rich article pins can add a different dimension to a regular pin. The difference between a rich pin and a regular pin is visually detectable.
You can see how Rich pins draw more attention. Article rich pins allow you to add the name of the blog, favicon, title of the post, date of publication, author of the post and a small description of the post.
You need to add a markup code on your blog to avail these rich pins. You can use either Schema.org or Open Graph metatags. If you have a WordPress blog, you can do it with plugins as well. You just need to pick on the “Open Graph Metatags” in the plugin settings. Once you do it, you need to validate the process on Pinterest Rich Pin Validator. Pinterest will mail you after reviewing your application. Once accepted, you can add article pins on Pinterest.
However, here are some stats that might motivate you to add rich pins to your blog.
“In May 2012, Shopify did a study that showed an average sales order of $80 from Pinterest referral traffic, compared to $40 from Facebook referral traffic. Pins with prices were also 16% more likely to get likes than those without.
In February 2013, Sephora found that Pinterest users spent 15 times more than Facebook users.In February 2013,
Business Insider noted that Pinterest now has 25 million users, many of whom are wealthy young females who love to shop.”