If you are an ardent user of technology for your day to day business needs, you must be aware of the effectiveness of social analytics tools. They not only show analyzing data about your business, but also offer insights through interesting graphics. The key to social media success is, listening to your audience. Using the data provided by analytics tools, one can revisit and assess their existing marketing strategies as well. Long term challenges can be sorted out in time for small businesses and startups by keeping a track on user data related to them.
There are hundreds of analytics tools available. But here are the best five, especially if you are a startup. They are great in presentation formats, costs, clear insights and ease of use. Let’s take a look:
1: Measure mindset of audience with Google Analytics:
Number one on the list is Google Analytics. Google provides the fastest and most dependable tracking code. It is easy to use and allows you to track your content with a palette of data. Easy to install, Google Analytics help website owners to understand the demography of the visitor in the way, he interacts with the web content.
2. Stay connected using SumAll:
First and foremost, it is a free marketing tool. Hence, it can be used by small businesses to analyse their online business reach without burning a hole in their pockets. It aggregates social media data about your business from all social networking platforms and presents it in an effective way. Don’t forget to connect to unconventional platforms like eBay, Google Analytics as this would help you dig deeper into the results. Always remember to read between the lines.
3. Economics of Twitter with Twitonomy:
One of the most powerful Twitter analytics tool, you can use Twitonomy for absolutely no cost. It presents data related to various topics including the tweets, users most retweeted, users most replied to, users most mentioned in the tweets amidst others.
4. Get updated via email through Social Report: One of the most exciting analytics tools around, Social Report delivers the updates directly in your inbox. With various plans on offer starting from USD 9 per month, the tool mails a daily digest to keep you briefed about your business. It is more effective for cost conscious ventures as there is a price tag attached to the data feeds.
5. Monitor everything using Social Mention:
Last but not the least is Social Mention. It monitors more than hundred social media platforms and presents organized data in visually appealing formats. It aims to measure influence using its four famous categories namely: Strength, Sentiment, Passion and Reach.
So what do you think? Which one is your favourite? Would you like to share your experience with these tools? Also feel free to share your thoughts about the tools that you use but is not mentioned here. At the end of the day, you will access the tool depending on your business needs. Nothing emotional, purely business! Isn’t it?