SMACK

SMACK Report #42: Social Media, Freedom of Speech and Social Development

This week’s SMACK discussion was different. We had Shantanu joining the discussion from Delhi, through Skype. The other usual attendees were Shilpa Srivastava, Sanjib Chakravorty, Shubhra and Namrata Datta. We chose an apparently controversial and debatable topic of discussion: Freedom

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SMACK Report #42: Social Media, Freedom of Speech and Social Development

This week’s SMACK discussion was different. We had Shantanu joining the discussion from Delhi, through Skype. The other usual attendees were Shilpa Srivastava, Sanjib Chakravorty, Shubhra and Namrata Datta. We chose an apparently controversial and debatable topic of discussion: Freedom

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SMACK Report #41: Social Media innovations/upgrades you really want to see

Social media is one of those facets which are under constant development, innovations, and a constant scrutiny to make it better from that of its competitor. With Facebook and Twitter on a development spree, we found it apt to discuss

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SMACK Report #41: Social Media innovations/upgrades you really want to see

Social media is one of those facets which are under constant development, innovations, and a constant scrutiny to make it better from that of its competitor. With Facebook and Twitter on a development spree, we found it apt to discuss

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SMACK Report #40: Social Media Awareness and MeetUps

Since its inception, we have had 40 SMACK meetups. It is time we provided you with a rundown on how the journey has been. It hasn’t always been easy, but we have tried to do our best, always. What has

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SMACK Report #40: Social Media Awareness and MeetUps

Since its inception, we have had 40 SMACK meetups. It is time we provided you with a rundown on how the journey has been. It hasn’t always been easy, but we have tried to do our best, always. What has

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SMACK Report #39: Social Media vs Traditional || Customer Acquisition And RoI

This week we asked our team the Holy Grail of all marketing questions, the mother of all media queries, the Big Bang of the evolution of advertisement- “to spot the difference between Social media and traditional marketing in terms of

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SMACK Report #39: Social Media vs Traditional || Customer Acquisition And RoI

This week we asked our team the Holy Grail of all marketing questions, the mother of all media queries, the Big Bang of the evolution of advertisement- “to spot the difference between Social media and traditional marketing in terms of

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SMACK Report #38: Business with YouTube.. ‘stream’line your resources

What did we bring to your table this week? Its YouTube. Yes, the immense success of YouTube in helping spreading messages all over the world, it would only be unfair if we didn’t discuss it. So team SMACK made it

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SMACK Report #38: Business with YouTube.. ‘stream’line your resources

What did we bring to your table this week? Its YouTube. Yes, the immense success of YouTube in helping spreading messages all over the world, it would only be unfair if we didn’t discuss it. So team SMACK made it

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SMACK Report #36: So Mo Lo

Thanks to the internet, the rise of digital marketing is organically playing out like a 3-act play. We had to bring to you the Social (So), Local (Lo) and Mobile (Mo) model of business. Naturally, we discussed it over a

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SMACK Report #36: So Mo Lo

Thanks to the internet, the rise of digital marketing is organically playing out like a 3-act play. We had to bring to you the Social (So), Local (Lo) and Mobile (Mo) model of business. Naturally, we discussed it over a

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SMACK Report #35: Viral Marketing, Know how!

With Psy’s Gangnam style becoming viral and creating the Guinness record, we couldn’t contain ourselves, but to discuss what viral marketing is, how it works and if there are factors that can control it. So the SMACK team met at

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SMACK Report #35: Viral Marketing, Know how!

With Psy’s Gangnam style becoming viral and creating the Guinness record, we couldn’t contain ourselves, but to discuss what viral marketing is, how it works and if there are factors that can control it. So the SMACK team met at

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SMACK Report #34: Facebook purging fake likes – ‘Like’ that?

This week SMACK team deliberated on Facebook’s action to purge fake “likes” on brand and celebrity pages. We already have written an article on who got the maximum hit and you can find here. So, we wanted to see how

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SMACK Report #34: Facebook purging fake likes – ‘Like’ that?

This week SMACK team deliberated on Facebook’s action to purge fake “likes” on brand and celebrity pages. We already have written an article on who got the maximum hit and you can find here. So, we wanted to see how

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SMACK Report #33: Facebook Offers ~ how can it change business on/through Facebook

Few days ago we saw a very interesting feature in Facebook called “offers” and we could not help but write about it. You will find it here. So this week at SMACK we decided to discuss the possible ways this

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SMACK Report #33: Facebook Offers ~ how can it change business on/through Facebook

Few days ago we saw a very interesting feature in Facebook called “offers” and we could not help but write about it. You will find it here. So this week at SMACK we decided to discuss the possible ways this

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SMACK Report #32: Mobile Marketing and Its future

This week the topic for the SMACK meetup was mobile marketing and its future. The attendees were Sam, Shilpa, Sanjib, Shweta, Shubhra and Namrata. The discussion began with the memoirs of the telecallers calling up your mobile and asking if you needed a

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SMACK Report #32: Mobile Marketing and Its future

This week the topic for the SMACK meetup was mobile marketing and its future. The attendees were Sam, Shilpa, Sanjib, Shweta, Shubhra and Namrata. The discussion began with the memoirs of the telecallers calling up your mobile and asking if you needed a

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