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How to Give Your Restaurant a Grand Social Media Presence!

Own a restaurant? Do you want to try your hand at social media marketing? Don’t do it if you’re not clear about your goal! It’s not about trying your luck with a new marketing method. It’s not about opening an extra channel for sales either. It’s more than that. It creates brand awareness, generates brand […]

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9 power-packed tips to launch a new product on your E-commerce site

Are you an E-commerce store owner? You must add new products frequently on your site. How do you market them? You must be thinking, it is all about adding a new item in the existing list and all you need to do is, update the customers about it on social media and you are good […]

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How to turn influencers into your brand advocates

Social media for businesses – this is nothing new to you if you are already a part of digital marketing or a business owner. We often use social networks to promote our businesses, but ignore the fact that a major part of success in any online venture depends on how well you connect with the […]

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Best social media management tools in town – Pick the right one for you

With so many social networking channels to post, share, monitor and manage, undoubtedly, social media management tools are the need of the hour for you. They help you to schedule your future posts, keep an eye on your social mentions, track related keyword-centric conversations and offer updated insights about your content. In a nutshell, they […]

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Use Google Analytics to design your online campaigns

Google Analytics is a great tool and the bonus is, it is free. It is probably the best tool available to understand your audience’s behavior, how often they visit your website, what pages they like the most, what keywords they use to search for your services, how your paid ads are working, how good your […]

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How to create content that ensures social media success?

Content plays the most imperative role in digital marketing. And on social media, it is trickier, as all your potential customers are there, and so are your competitors. It is true that the key of success lies with your social media content strategy, however, some experts do believe that it has a lot to do […]

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Strategize content with these 4 C’s

Content is king, be it for your website or for search engines! It seems easy and undemanding to create a content marketing strategy, but when it comes to draw RoI out of it, it sounds a real challenge. Content plays the most vital and powerful role to get and earn your audiences’ interest and confidence. […]

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How to choose the best social networks for your business

Is social media marketing tough? No. But choosing the right social networks is definitely hard-hitting. And it gets all the more difficult because most of the brands do not have any goal in mind and a strategy to achieve it. It is easy for everyone to jump into the social media wagon, since it is […]

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Content Grouping by Google Analytics – why and how to implement it

Google Analytics introduced Content Grouping last week. It is a new feature that would help marketers to evaluate and analyze the performance of a specific content. The benefits? The marketers will be able to create different groups for different content segments. And in return they will be able to view the collective data for each […]

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Online Reputation Management – What do you need to track?

What is the importance of online reputation management? Is your presence enough on social media? Is customer satisfaction the way to improve your ratings on social networking platforms? Can online reputation really impact your business, both in the short and long term? With changing times, social networking has become inevitable. Being present on the social […]

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