Pinterest Analytics is Here!

After months of waiting, Pinterest finally launched its analytics for businesses. The San Francisco based social media company announced the release of their own analytics in the month of June. But they kept on testing the beta version with a selected group of businesses like it’s doing currently with Promoted Pins. However, the wait is […]

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Habits of a Successful Social Media Professional

What makes you different from other digital marketing professionals? There are thousands of people, who work on the web marketing space. There are hundreds in your own city. How would you know if you are at all different or belong to the better group? If you have these habits, you are better than the average. […]

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Facebook’s Mention Box at the Emmy’s

For this Emmy Awards, Facebook unleashed a new computer device. It’s called the Mention Box. It’s an “oversized tablet with Facebook’ logo”. It’s designed with an aim to connect Facebook users with their favorite celebrities at the event. According to wsj.com, “it’s designed to connect fans on Facebook with their favorite celebrities. Facebook plans to […]

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How to Use G+ Communities Effectively

Google Plus is an effective social network for businesses and professionals. But not everyone is doing it right. There are many components of Google Plus that are completely ignored or not used to their utmost potential. G+ Communities are one of them. If used properly, these communities can bring maximum traffic to your business. You […]

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Do you know the different between SMM and social business?

Are you aware of the differences between social media marketing and social business? Most of the marketers and brands have a wrong idea about it, according to Leader Networks, a communication organization. The organization builds relationships with executives and recently submitted their study on social business in the B2B world. Per the study, it is […]

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Myths about Online Engagement

Marketing is often mistaken with selling and promotion. This is a just a myth. Similarly engagement is often confused with Likes, Shares, Comments and follows. This is again a myth. The concept of engagement is directly associated with your online community, with whom you are sharing your content. Here are three myths about online engagement: […]

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Why Companies Should Pay Attention to Blogging

Blogging is the next big thing; there is no denial in that. While personal blogging is reaching new heights, there is still scope for improvements for company blogging. Businesses don’t take blogging as seriously as individual bloggers. And they have hundreds of excuses for it. Some companies would say that they don’t have enough time […]

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3 Facebook Commandments

This is the generation of social media. Every business and individual would admit this. Facebook, being the largest of all, is obviously the number one choice for businesses to promote their services, products and ideas. While there is no exception is this, many brands are doing wrong when it comes to Facebook marketing. Here are […]

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The Science Behind Social Media Marketing

Social media is nothing but science, a science to reach out to your target audience. Even though it starts with creativity, it ends with numbers and figures. It starts with building relationship and trust, but ends with calculating numbers and analyzing analytics. Let’s take a look at different factors of social media marketing, where you […]

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7 Stages of Online Crisis Management

Negative comments are bad! If you are an online marketer, you must agree with it. Sometimes, one negative comment is enough to ruin a brand’s reputation on the space. Online reputation has three stages: Online reputation building, online reputation management and Crisis handling. The first two, however, are relatively easy. Online crisis, if not handled […]

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