Content Marketing Media: Roles Defined

We all know that content marketing is an essential part of marketing. When it comes to online marketing, there are three types of media: owned media, paid media and earned media. Having all of them into your content marketing strategy definitely gives you an edge over your competitors. Moreover, you need to know the right […]

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How to Make a Social Media Strategy that Cannot Fail

Social media has almost become a must-have tool for every business. In the early internet age, a website was the indispensable thing that a business used to have in its checklist. With time, social media has made it to the list. Now when a business is conceptualized, the founders not only think about creating a […]

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Check if Your Content is Social Media Ready

Social media is different from other online marketing tools. Be it its users or their behavior, everything about social media is unique from the rest of the clan. One of the important differentiating factors is, people spend time mostly for entertainment on social media, contrary to the other online mediums like email subscription or Google […]

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How to Give Your Brand a Human Face on Social Media

Did you know your audience would like to connect with a human rather than a brand, no matter how big you are? Every business is present on social media to practice their marketing tactics on their audience. But only a few succeed to win their precious heart. Do you know why? People want to connect […]

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7 Ways to Get People Talk on Your Page

Brand awareness is the reason that every business wants to play their game on social media. Engagement and relationship plays the key role in online branding. If you are already a social media marketer, you must agree with us that only posting and sharing is not enough for relationship building and engagement. You need the […]

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How to Enhance your Online Shareability

Have you ever wondered why people share others’ content more than yours? You also create great content. Still why does it fail to go viral? May be your content doesn’t motivate your readers enough to share it with their friends and family and other social media connections. The New York Times in collaboration with Customer […]

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What to Do When Your Social Media Marketing Does not Work?

Do you struggle to make your audience like or share your social media updates? Only a very few of your audience like, share or appreciate the content you post on different social networks. Pleasing the rest is almost equaled to banging your head on a concrete wall. No matter how hard you try, they go […]

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4 Dots of Social Media Content Marketing

We all know content is important when it comes to social media marketing. But succeeding in content marketing in social media is nothing less than the achieving Holy Grail for marketers. There is no formula that your content would be a hit on the space. But that should not restrict you to experiment and create. […]

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3 Coca-Cola Campaigns That Describe Content Marketing as a Whole

Coca-Cola has always been the pioneer in social media and content marketing. Be it a loyalty program or a new product launch, the brand always comes up with something new. And the amazing part is, all these campaigns go wonderfully well with their audience. This is the reason that every marketer should learn how to […]

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How to Optimize Facebook Profile for Graph Search

Facebook is not only the largest social networking channel, but also the must-have tool for your business. The simple reason is, be it your target customer or your future associate, almost everyone is present on the network. Chances are that any of your future customers is searching for your services and products on Facebook every […]

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